Pakistan Institute of Fashion and Design, (PIFD)

Duration: Full Time, 4 Years
Degree Type: BS
Department: Fashion Marketing
Campus: Lahore

Admission Date


How To Apply

To apply, click on this link

Tuition Fee

PKR 92,610/- per Semester


Fashion Marketing & Merchandising (FM&M) program aims to prepare students for exciting career prospects in the rapidly growing fashion industry in Pakistan. The four year bachelor’s degree program is for those individuals who have creative flair and interest in business who wish to become managers dealing in creative products and services. The program offers join / dual specialization in marketing & merchandising.

Degree requirement for this program are:

  • Intermediate with 50% marks (550/1100) or A-Levels with minimum 3 full subjects (Applicants awaiting results will be given conditional acceptance). Equivalence Certificates for examinations other than FA/ FSc. are required from IBCC at the time of interview. Compulsory Aptitude Test (English, Mathematics, General Knowledge, Drawing and Creative Skills) followed by Interview. 

Students are taught management courses to aid them in the understanding of business dynamics. Simultaneously students learn design development and execution process. At the final stage of the program the students carry out a thesis project in which knowledge on all management and design courses is applied.The objective is to produce high caliber brand managers, who are well-equipped with the skills of Marketing and Merchandising, along with in-depth knowledge of fashion production and trends. 

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