Bachelors in Media Management and Advertising
How To Apply
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PKR 50,000/- per Semester
This four-year bachelors' degree program has been specifically designed to provide the necessary training and exposure to students who are desirous to create a niche for themselves in the media industry. The program offers the highest level of education in media management and advertising. All the courses in this program are taught by qualitative and quantitative methods, keeping in perspective the present demands of the media and advertising industries. Courses such as media research and media advertising provide an in-depth knowledge of the latest state-of-the-art trends in the fields of media management and advertising. Management Science involves the application of scientific principles to assist decision makers in taking rational and intelligent decisions. It is concerned with scientifically deciding how best to design and operate systems, usually under conditions requiring the allocation of scarce resources. Management science tools and methods can be applied to many functional areas of business, such as management, marketing, finance, banking, human resource management and operations. Some of the more popular areas of application of management science techniques are services, manufacturing, natural resources, logistics, airline, telecommunication, and military sectors.
Degree requirements for this program are:
- Intermediate (at least 2nd Div) from HEC recognized institution or A-levels
The Management Science programs at Lahore Leads University focus on the application of management science techniques to operational and strategic decision problems, as opposed to fundamental research in mathematical optimization, stochastic modelling or statistics. Areas of current interest to faculty members include operations management in the service sector and in health care, operational flexibility, non-parametric statistical methods, and information systems. Almost all problems of interest in these areas are multi-dimensional in nature, and the stakeholders are also many, with a diverse range of requirements.