Bachelors in Mass Communication & Media Studies
How To Apply
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PKR 60,400/- per Semester
Mass communication is the study of how individuals and entities relay information throughmass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
Degree requirements for this program are:
- Intermediate (minimum 50% marks, including first year, no supplementary) or A-Level (minimum 3 passes) or equivalent from a recognized institution. An entrance test and group discussion / interview will be given to all applicants at IIUI
The degree aim to produce graduates with both academic knowledge and professional skills for integrated media,to provide students with strong theoretical and conceptual understanding of the field of mass communication,To enhance writing, oral, and broadcasting skills of the students.