Bachelors in Mass Communication
How To Apply
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PKR 8,000/- per Semester
Mass communication is the study of how individuals and entities relay information throughmass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
Degree requirements for this program are:
A candidate seeking admission to the Bachelor of Science (BS) Program must have passed the examination shown in prospectus against each course or an examination recognized as equivalent thereto from a recognized institution securing g at least 45 % marks in intermediate or equivalent examination excluding marks awarded for NCC and Hafiz-e-Quran; provided further that the requirement of minimum marks may be amended from time to time by the competent body of the university. A candidate for admission has no limit on age.
The degree aim to produce graduates with both academic knowledge and professional skills for integrated media,to provide students with strong theoretical and conceptual understanding of the field of mass communication,To enhance writing, oral, and broadcasting skills of the students etc