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Karachi Institute of Economics and Technology (KIET)

Duration: Full Time, 4 Years
Degree Type: BBA
Department: Management Sciences
Campus: Karachi

Admission Date

Jul-Aug

How To Apply

To apply, click on this link

Tuition Fee

N/A

Recognition

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

Degree requirement for this program are:

  • Applicants must have a minimum of 50% marks in the Intermediate board certificate or equivalent A- Level courses or related diploma for the Bachelor degree programs. For BE Electronics (Bachelor of Engineering) program, the applicant must obtain at least 60% marks in Intermediate (Pre-Engineering only) or DAE with minimum 70% in the relevant field as per PEC criteria. BE applicants between 50% to 60% in FSC and 60% to 70% in DAE must clear zero semester with 60% and above marks at PAF-KIET as per PEC criteria. Applicants with A-Level background for BE must have at least three A-Level courses of Math, Physics and Chemistry. Students of A-Level and other equivalent foreign degrees must provide the equivalency from IBCC within the duration of their first semester.

The degree aim to produce graduates with both academic knowledge and professional skills for integrated media,to provide students with strong theoretical and conceptual understanding of the field of mass communication,To enhance  writing, oral, and broadcasting skills of the students etc

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