Virtual University of Pakistan (VU)

Duration: Full Time, 4 Years
Degree Type: BS
Department: Marketing
Campus: Lahore

Admission Date

Jan-Feb, Aug-Sep

How To Apply

To apply, click on this link.


Tuition Fee

PKR 8,000/- per Semester


Marketing is the process for creating goods and services, communicating and delivering them effectively to customers in return for monetary gains. It includes business functions such as identifying the needs and wants of the target market, communicating offerings to the customer, creating value and retaining customers.This function is found in almost every organization, where activities are coordinated to control the flow of goods from producers to the consumers. 

Degree requirements for this program are:

  • A candidate seeking admission to the Bachelor of Science (BS) Program must have passed the examination shown in prospectus against each course or an examination recognized as equivalent thereto from a recognized institution securing g at least 45 % marks in intermediate or equivalent examination excluding marks awarded for NCC and Hafiz-e-Quran; provided further that the requirement of minimum marks may be amended from time to time by the competent body of the university. A candidate for admission has no limit on age.

Job opportunities in this profession are directly related to the momentum of the national economy.  The more the activities of the trade and industry will boost, the more the opportunities will be produced.  The other things which influence this profession are science and technology.  The practice of information science is growing day by day.  Machines are taking over men.  Swift and timely decision is getting significance. The need of such professional managers  who are very well aware of the practical and theoretical aspects of this profession as well as ability to analyze the problem on scientific basis and produce efficient output through timely decision making, are on the demand with the passage of time.  This entire situation indicates towards the bright future of this field.Courageous and intelligent people having decision making skills have very good and bright chance in this field.  It is rather difficult to predict the future job market for graduates of business administration programs. This is because so much of it depends on the area of the field in which you would like to work and the ways in which the economy overall will continue to change. when choosing an area in which you'd like to specialize, it is important to not only consider what you enjoy doing, but also to look at the ways in which that specific area will stand the test of time in this ever-changing business environment.

Discusion Forums on

Looking for Top Universities?