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Greenwich University

Duration: Full Time, 4 Years
Degree Type: BS
Department: Management Sciences
Campus: Karachi

Admission Date

N/A

How To Apply

To apply, click on this link.

Tuition Fee

NA

Recognition

Marketing incorporates basics of marketing and its broader aspects / practical implementation in professional life, i.e marketing strategy that underlies sales techniques, business communication, and business development, to build good relationships with customers and create value for them. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and over capacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

 Degree requirements for this program are:

  • Intermediate or equivalent

 

You can work almost anywhere with a marketing degree. Nearly every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include:
    Account Executive - An account executive acts as a middleman between a company and advertising accounts. They make new contacts, secure new accounts, and maintain current business relationships.
    Public Relations Specialist - Also known as a communication specialist or media specialist, a public relations specialist handles PR activities, such as writing press releases or speeches and communicating with the media.
    Marketing Manager - Marketing managers are in charge of strategy: they identify potential markets, estimate demand, and promote brands, products, or services. They may also be known as advertising, brand, or product managers.