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Pakistan Institute of Fashion and Design, (PIFD)

Duration: Full Time, 4 Years
Degree Type: BS
Department: Fashion Marketing & Promotion
Campus: Lahore

Admission Date


How To Apply

To apply, click on this link

Tuition Fee

PKR 92, 610/- per Semester


Fashion Marketing & Merchandising (FM&M) program aims to prepare students for exciting career prospects in the rapidly growing fashion industry in Pakistan. The four year bachelor’s degree program is for those individuals who have creative flair and interest in business who wish to become managers dealing in creative products and services. The program offers join / dual specialization in marketing & merchandising. Students are taught management courses to aid them in the understanding of business dynamics. Simultaneously students learn design development and execution process. At the final stage of the program the students carry out a thesis project in which knowledge on all management and design courses is applied.The objective is to produce high caliber brand managers, who are well-equipped with the skills of Marketing and Merchandising, along with in-depth knowledge of fashion production and trends. The graduates are developed to fill in top decision-making positions in global fashion and textile industry. Fashion Marketing and Merchandising degree program was designed by Export Promotion Bureau of Pakistan in collaboration with Mod'Spe Paris, France. Mod'Spe is one of the most renowned Fashion Marketing educational institutes in the world and it is accredited by the French Board of Education with support of “The French Federation of Women’s Ready to Wear”, “The French Federation of Men’s Wear Industries” and “The French Union of Apparel Industries”.

Degree requirement for this program are:

  • Intermediate with 50% marks (550/1100) or A-Levels with minimum 3 full subjects (Applicants awaiting results will be given conditional acceptance). Equivalence Certificates for examinations other than FA/ FSc. are required from IBCC at the time of interview. Compulsory Aptitude Test (English, Mathematics, General Knowledge, Drawing and Creative Skills) followed by Interview. 

A degree in Fashion Marketing and Merchandising prepares students for many fabulous career opportunities in the rapidly growing fashion industry. This degree program builds up an extensive portfolio of skills that gives permission to the graduates to pursue a range of career paths as companies look for multi-skilled employees to work in multi-functional groups. Graduates from this program go into variety of careers; they go into both the manufacturing and retail sectors of the fashion and textile industries as Buyers, Marketers, Fashion Marketing and Retail Managers, Brand Managers, Product Manager or Developer, Merchandising Manager, Business development Manager.